European Luxury Automobile OEM
Case Study: Integrated eBusiness Strategic Framework
Our client, the North American subsidiary of a European OEM, was encountering significant resistance in creating cross-enterprise eBusiness/IT solutions.
Most eBusiness and technology investments were treated from a "point solution" perspective. This treatment was keeping the enterprise from realizing the true operational and strategic benefits of its potential eBusiness investments.
Morningstar consultants created a strategic communications program and structured eBusiness investment recommendations around several enterprise integration solutions, including:
- A Product Information Management solution for product management, marketing, and distribution & logistics
- A Customer/Prospect Information Management solution which forms the foundation for the client's CRM strategy
- A Sales Reporting solution which will enable the company to more accurately project sales based on multi-channel data