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Vince Cavasin
Professional Background
Vince Cavasin is a Partner with Morningstar Consulting Group, as well as a co-founder
of the firm. He is responsible for leading engagement teams consisting of both clients and
consultants and for intellectual capital and relationship development for the firm.
Vince's management and consulting experience spans eight years. Prior to co-founding
Morningstar, Vince was a manager with DiamondCluster International, a leading Digital Strategy management
consulting firm, where he worked with a variety of Fortune 500 clients on eBusiness
projects ranging from high-level concept creation to detailed product definition.
Before joining DiamondCluster, Vince was an Associate in A.T. Kearney's Strategic Information
Technology Practice, where he worked in the Strategic Information Technology Practice.
Prior to working for A.T. Kearney, Vince worked as a strategic product planner at Hewlett
Packard's high performance server
division.
Vince believes that business is a fundamentally philosophic pursuit and an integrated
component of his life's purpose; this is evident in the guidance he gives to clients
regardless of the type of engagement. Whether he's developing an eBusiness case for an
industrial equipment manufacturer, or counseling an executive on leadership, Vince focuses
on how each project fits into overall corporate strategy-and, at a deeper level, into
corporate and individual Purpose.
Vince has an MBA from the University
of Texas at Austin with a focus on business ethics; he also holds a Business Ethics
Certificate from Colorado State
University and is certified by Philosophy
in Business, Peter Koestenbaum's organization, as a practitioner of the Leadership
Diamond®. He received his Bachelor's degrees in Computer Science and English from Eastern Michigan University.
To learn more about Vince, click on one of the links below:
Vinces experience centers on enabling
strategic innovation by providing clients with the analytical tools and guidance necessary
to discover and realize their goals. Vince works closely with teams of clients and
consultants to facilitate the discovery, analysis and prioritization of strategic
initiatives. The output of this work typically includes analytical models and frameworks,
high-level marketing and implementation plans, and often full-blown business plans.
For the U.S. subsidiary of a major European automobile company, Vince led a team of
clients and consultants from partner firms in the investment analysis of four separate
eBusiness initiatives, as well as project scoping and planning efforts for two
initiatives. Deliverables included high-level executive briefings as well as detailed
business cases, financial models, and requirements documents. Two of the six initiatives
are currently being pursued, with the rest slotted for consideration in the 2004 fiscal
year.
For the U.S. subsidiary of a European automobile company, Vince was responsible for
leading teams of clients through both an IT spending analysis and an eBusiness Initiative
change analysis. The outputs of these projects form the basis for an ongoing eBusiness
Change effort underway at the company.
For a software subsidiary of a Fortune 100 industrial products company, Vince conducted an
analysis of the market opportunities and implementation challenges for an early-stage
Internet-based product offering. This study precipitated the redirection of the product
and redeployment of its functionality into other offerings, actions which enabled
balancing of the subsidiary's budget.
For a Fortune 100 agricultural equipment manufacturer, Vince helped define the strategy
for an Internet-based portal and metamarket targeting all players in the agribusiness
community with relevant content and e-commerce functionality. His specific
responsibilities included leading concept ideation, performing market and competitive
analysis, projecting customer adoption rates, defining products and services to be
included and acting as the primary author of the business plan.
For a venture capital investment fund, Vince worked with a small team to identify
investment opportunities in the communications infrastructure value chain. Vince
specifically investigated the costs, benefits, and market opportunities associated with
various last mile broadband solutions. His deliverables included recommendations of the
most promising technologies, market segments, and rollout strategies, and an analysis of
the investment attractiveness of various start-up companies in the industry.
For the North American subsidiary of a major European auto manufacturer, Vince was brought
in during the final week of an intensive eBusiness initiative assessment in order to
assure quality and continuity in the final project deliverables.
For a Fortune 500 business data management provider, Vince helped define an internet-based
e-commerce engine and was the primary author of the resulting concept deck/proposal. Vince
was also instrumental in selling the initial engagement.
At the formation of Morningstar, Vince developed a Corporate Purposing framework intended
to help companies align their Purpose, Vision, and Values with their product and service
offerings. Morningstar's corporate philosophy is built upon this framework.
At HP, Vince worked closely with top divisional management to set strategic directions for
HP's future high-end computing platforms based on trends in technological hardware
advancements, future market requirements, future software requirements and predictions of
competitive offerings. Vinces work with HP in 1997 helped set the architectural
direction of HP's forthcoming Intel Itanium-based Superdome server.
Vinces industry experience programming,
writing about, and marketing supercomputers combines with the startup work he did as a
consultant to create a broad perspective on business operations.
For the agricultural equipment client previously mentioned, Vince played a key role in
bringing the new site to market. Specific responsibilities included managing the
multidisciplinary client team effort to define both the limited-scope demo site and the
fully-functional production site; managing use case and business requirement generation
and their subsequent translation into technical requirements; managing many aspects of the
demo release including development of training materials and analysis of participant
feedback; managing the team that analyzed the site's value proposition; and contributing
significantly to product positioning and marketing strategy work.
At A.T. Kearney, while staffed with a $3 billion Unix workstation manufacturer, Vince
helped manage the creation of a Microsoft Windows NT workstation business unit which
represented a major strategic shift for the company. As a member of the program management
team his responsibilities included the identification, prioritization and documentation of
functional requirements for implementation of an enterprise business model which would
automate the entire customer acquisition through delivery process; an analysis of Post
Sales Support (PSS) processes and technology providers PSS implementation plans for
alignment with client objectives.
At HP, Vince began his marketing career as a competitive and market analyst. During this
time, he initiated several knowledge management projects, including the transformation of
a paper-based marketing library into an electronically-based resource, which improved
accessibility for the entire staff and reduced maintenance efforts by 70 percent.
Prior to his marketing career at HP, Vince managed a team responsible for producing educational materials for
programmers of supercomputer applications.

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"Business
Ethics: How to Build Real Values into your Business." detroiter, volume 25,
number 12 (December 2003). |

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(off
the mic): The Ann Arbor Poetry Slam Anthology. (Contributor.) The
Wordsmith Press, 2003. |

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"On Becoming a Great Leader."
detroiter, volume 25,
number 8 (August 2003). |

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"Wireless
Banking: Extending The Conversation." (Coauthor with Kevin Grieve.)
DiamondCluster
Digital Bit, August, 2001. |

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Managing
and Using Information Systems. (Contributor.) John Wiley & Sons, Inc, 2001. |

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Texas Business Weekly. Technology columnist, 1998.
[Article archive here.] |

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Exemplar
Programming Guide. Convex Press, 1994. |

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For a comprehensive archive of Vince's academic, business, and
personal writing, including published and unpublished research papers,
articles, and poetry, visit www.vincecavasin.com. |

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